With the improvement of the current Internet software and hardware performance, cloud storage has become one of the most widely used applications. This paper proposes a user privacy protection algorithm suitable for tennis match live broadcast from media cloud platform. Through theoretical and experimental verification, this algorithm can better protect the privacy of users in the live cloud platform. This algorithm is a ciphertext calculation algorithm based on data blocking. Firstly, plaintext data are grouped, then AES ciphertext calculation is performed on each group of plaintext data simultaneously and respectively, and finally ciphertext data after grouping encryption is spliced to obtain final ciphertext data. Experimental results show that the algorithm has the characteristics of large key space, high execution efficiency, ciphertext statistics and good key sensitivity.