The article justifies the relevance of solving the problem of financial status stability of confectionery industry enterprises. It is shown that according to the most recent figures, the volume of the world confectionery market for 2016-2018 increased by 3.2% and was approximately US$ 157.64 billion. The average annual growth rate of confectionery products consumption during 2016-2018 was at 2.1% and reached 15.15 million tons at the end of 2018. The world experience of ensuring the stability of confectionery industry enterprises is addressed. Based on a review, the 10 largest countries account for about 76% of the world market of confectionery sales. Countries with high stable consumption are: the United Kingdom, France, and the United States. Russia and China are countries with a potentially large market, i.e they have the opportunity to significantly expand their domestic confectionery products markets by increasing the stability of their financial status and stimulating the effective demand from the population. The common problems of the industry functioning are highlighted and the algorithm of their description is offered. It was found that there is no leader for all the examined indicators, many companies are losing profits and profitability, enterprises are losing bargaining power and are virtually in a pre-crisis situation. It is proposed to introduce value-driven management and preventive anti-crisis dynamic management.