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Management Science
Article . 1979 . Peer-reviewed
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An Optimal Algorithm for Sales Representative Time Management

An optimal algorithm for sales representative time management
Authors: Andris A. Zoltners; Prabhakant Sinha; Philip S. C. Chong;

An Optimal Algorithm for Sales Representative Time Management

Abstract

This paper addresses the time management problem confronted by sales representatives. The sales representative planning his itinerary must decide the best way to ration time among the accounts comprising his territory. The time management problem is formulated as an integer program whereby each admissible call frequency for each account is represented by a zero-one decision variable. A branch-and-bound integer programming algorithm for this problem is presented. The algorithm is unique in that two integer programming formulations of the problem are used simultaneously in the search procedure and an approximation-cum-relaxation is evaluated at each branch in the search. Computational testing of the algorithm shows that it can solve many realistic time management problems optimally in fractions of a second.

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Keywords

Applications of mathematical programming, sales representative time management, Numerical mathematical programming methods, sales force, programming: integer algorithms, programming: integer, applications [marketing], optimal algorithm, Integer programming, computational experience, itinerary planning, Operations research and management science

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
14
Average
Top 10%
Average
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