In the context of rapid digitalization of education and the transformation of social realities, rethinking pedagogical competencies becomes critically important for fostering sustainable learning motivation among school students. The article focuses on systematizing universal pedagogical competencies (UPC) that ensure effective student engagement in the educational process, with an emphasis on integrating digital technologies and personalizing learning. Based on an analysis of contemporary research and practices, the authors identify key areas, including the development of a teacher's emotional intelligence, the use of active and gamified teaching methods, and the creation of a supportive learning environment that promotes students' psychological well-being. Special attention is given to the role of digital tools, such as interactive platforms and online resources, in enhancing motivational strategies. The research findings are structured in a table illustrating the relationship between UPC and specific methods for increasing motivation, such as project-based learning, task differentiation, and the use of multimedia resources. The study emphasizes the need for continuous professional development of teachers, including mastering new technologies and improving emotional competence. The work contributes to the theory and practice of modern education by offering practical solutions for adapting pedagogical approaches to the challenges of the digital age.