The article discusses the mechanisms of speech influence of political discourse based on conflictogenic texts of mensive nature. The strategies, methods and tactics of the addressee, which determine the pragmatic orientation of the statements of politicians on the social network, are defined and characterized. A detailed analysis of the speaker’s intentions, realized at the lexical, grammatical and stylistic levels and having a strong persuasive effect, is carried out . The language of a politician correlates with the speech organization of the picture of the world, which forms certain opinions regarding events or personalities in the mass consciousness.