
O objetivo principal deste artigo é refletir sobre o novo papel social das empresas, mostrando sua responsabilidade social como forma de mudança do discurso de mercado. Além disso, o trabalho mostra que a sociedade civil busca alternativas· diante da dificuldade do Estado em atender adequadamente as necessidades de cunho social, trabalhando a questão sobre as implicações que envolve o crescimento do "terceiro setor".
Terceiro Setor, Sociedade Civil, Líder Social, ONG's, HF5001-6182, Business
Terceiro Setor, Sociedade Civil, Líder Social, ONG's, HF5001-6182, Business
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