We address the sociocultural animation as a promoter of the satisfaction and quality of life in the aging process of 68 elderly, five day centers, in the region of Castelo Branco (Portugal). It was a qualitative methodology, longitudinal study, descriptive, analytical and interpretive, in the year 2015. Guided us the following objectives: to promote the level of satisfaction with cultural activities; develop relationships and self-esteem; improve the social climate. We used as data collection techniques interviews and observations to the elderly, and technicians, in addition to the socio-demographic variables analysis of characterization of the subjects involved. We applied to the elderly a program of socio-cultural animation activities to improve mood, relationships, living and quality of life. We understand the social reality by analyzing the needs and requirements of the elderly and promote your participation in the activities. The program was evaluation by the elderly and technical responsible of centers. The results demonstrated that the studies confirm: the quality of life increases as the elderly perform periodic tasks and socio-cultural activities they like and are protagonists. There was an improvement in self-esteem, satisfaction with life and the social and institutional climate, through cultural animation.