Online media have a short history. Only twenty years has passed with the moment the first telecommunication media appeared (mainly in the US). However, web journalism as an independent type of convergent journalism began to evolve relatively recently. We will examine its features in this article as an example of new music media journalism. First of all, it features such as universalism, ownership multimedia forms (e-journal, online-radio, online-TV, web portal, etc.) and hypertext, personalization, increased interactivity