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CORPORATE STRATEGY AND BUSINESS STRATEGY

Authors: TOMA SORIN GEORGE;

CORPORATE STRATEGY AND BUSINESS STRATEGY

Abstract

The concept of strategy has remained a subject of interest in various domains such as politics, war, sports, or business. In this respect, leaders of political parties, commanders of armies, managers of sports clubs, or business leaders are expected to have a strategy. As any corporation is directly interested in making money and obtaining profit it needs a framework in order to better understand what is doing and is willing to do in the future, and how it is possible to obtain an advantage over other competitors. Thus, the strategy may provide corporations with the needed concepts, tools, methods, and actions in order to surpass their rivals. The paper aims to define the concepts of corporate strategy and business strategy, and illustrate their connection. In order to reach the objectives of the paper, the author used a scientific approach based on a qualitative research method. Corporate strategy constitutes top management’s primary task involving the running of the whole business organization wheresa business strategy refers to the running of a specific business unit. The paper provides a theoretical framework for better understanding the concepts of corporate and business strategy starting from the fact that strategy is a complex term. Also, it shows there is a two-way connection between these two concepts.

Keywords

Commercial geography. Economic geography, Economics as a science, business strategy, HF1021-1027, corporation, strategy, corporate strategy, HB71-74

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold