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Systems
Article . 2025 . Peer-reviewed
License: CC BY
Data sources: Crossref
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Systems
Article . 2025
Data sources: DOAJ
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Unveiling Gig Economy Trends via Topic Modeling and Big Data

Authors: Oya Ütük Bayılmış; Serdar Orhan; Cüneyt Bayılmış;

Unveiling Gig Economy Trends via Topic Modeling and Big Data

Abstract

The gig economy, driven by flexible and platform-based work, is reshaping labor markets and employment norms. Understanding public perceptions of this shift is critical for promoting social good and informing equitable policy. This study employs big data analytics and Latent Dirichlet Allocation (LDA) topic modeling to analyze 15,259 tweets collected from the X platform. Seven key themes emerged from the data, including labor precarity, flexibility, algorithmic control, platform accountability, gender disparities, and worker rights. While some users emphasized autonomy and new income opportunities, most expressed concerns about job insecurity, lack of protections, and digital exploitation. These findings offer real-time insights into how gig work is discussed and contested in public discourse. The study highlights how social media analytics can inform labor policy, guide platform regulation, and support advocacy efforts aimed at building a fairer and more resilient gig economy.

Keywords

TA168, big data, gig economy, topic modeling, T1-995, Latent Dirichlet Allocation algorithm, natural language processing, social media analysis, Technology (General), Systems engineering

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
2
Top 10%
Average
Average
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