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Revista Galega de Economía
Article . 2014
Data sources: DOAJ
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Percepción de la responsabilidad social corporativa: un análisis cross-cultural

Percepción de la responsabilidad social corporativa: un análisis cross-cultural

Abstract

¿Qué significado presenta la Responsabilidad Social Corporativa (RSC) en los consumidores? ¿Utilizanlos consumidores información del grado de RSC para realizar sus compras? ¿Qué posición ocupan loscriterios de RSC sobre los criterios tradicionales (precio, calidad, imagen) para la compra de productos?¿En qué medida la actitud positiva del consumidor hacia la RSC depende de la cultura y los valores personales? Estas cuestiones son objeto de análisis en este artículo, a través de un estudio realizado encuatro países (Argentina, Chile, España y Portugal). 

Keywords

HB1-3840, HD72-88, Economic theory. Demography, Economic growth, development, planning

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold