
¿Qué significado presenta la Responsabilidad Social Corporativa (RSC) en los consumidores? ¿Utilizanlos consumidores información del grado de RSC para realizar sus compras? ¿Qué posición ocupan loscriterios de RSC sobre los criterios tradicionales (precio, calidad, imagen) para la compra de productos?¿En qué medida la actitud positiva del consumidor hacia la RSC depende de la cultura y los valores personales? Estas cuestiones son objeto de análisis en este artÃculo, a través de un estudio realizado encuatro paÃses (Argentina, Chile, España y Portugal).Â
HB1-3840, HD72-88, Economic theory. Demography, Economic growth, development, planning
HB1-3840, HD72-88, Economic theory. Demography, Economic growth, development, planning
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