In this study, the author examines the transformations taking place in modern society and affecting the socio-cultural dominance in education in Russia. In addition, attention is drawn to differences in the interpretation of the concepts of education, training and upbringing, and the importance of the transition from traditional pedagogy (knowledge transfer) to human-centered and socio-cultural education is emphasized. This study addresses the issue of updating the educational organization model - dialogue disappears, live communication is replaced by online technologies. Speaking about globalization and digitalization as a kind of anthropological challenge, the author refers to the Russian thinkers of the last century (L.S. Vygotsky, A.N. Leontiev, etc.) - they emphasize the personal principle in the educational process, which is deeply connected with the social approach. In this case, according to scientists, the educational process should focus on personal growth, which is the main goal of education. The complexities of linguistic culture are also at the center of modern sociocultural problems: the Russian language is becoming scarce, the vocabulary of modern youth (schoolchildren and students) is falling sharply, borrowings, vulgarisms, slang and much more appear. This is what the author of the article says and comes to the conclusion that it is teaching (socio)The humanities is becoming a space for shaping the culture of the younger generation. Thus, this study highlights the need to identify both the positive and negative dynamics of the modern transformation of education and the actualization of the meanings and value orientation of the learning and upbringing processes.