Library marketing, the National Electronic Library, library pedagogy

Name: Library marketing, the National Electronic Library, library pedagogy
Creator: A. V. Sokolov
Keywords: russia, library pedagogy, library marketing, national electronic library, prospects, Bibliography. Library science. Information resources, Z

descriptionPublicationkeyboard_double_arrow_right Article 01 Jun 2015 Russian Publisher:Siberian Branch of the Russian Academy of Science, State Public Scientific Technological LibraryJournal:Библиосфера (issn: 1815-3186,

Authors: A. V. Sokolov;

Library marketing, the National Electronic Library, library pedagogy

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Abstract

Stages of marketing development in general and library marketing in particular are considered. Prospects of library marketing development in Russia depend on the National Electronic Library project and the concept 3.0 of marketing. The historical continuity of library marketing and library pedagogy is demonstrated.

Keywords

russia, library pedagogy, library marketing, national electronic library, prospects, Bibliography. Library science. Information resources, Z

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