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مطالعات مدیریت بهبود و تحول
Article . 2006
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Global Individualism Marketing Reconciling Global Marketing and one to one Marketing

descriptionPublicationkeyboard_double_arrow_right Article 01 May 2006 Persian Publisher:Allameh Tabataba'i University PressJournal:مطالعات مدیریت بهبود و تحول (issn: 2251-8037, Copyright policy )
Authors: manijheh bahreymi zadeh;

Global Individualism Marketing Reconciling Global Marketing and one to one Marketing

Abstract

In recent decades, two contradictory trends have developed the Management Studies Quarterly Journal - No. 49 types of projects in different periods, whereas concerning the complexities in each period; one should use the networks in different forms.

Keywords

Organizational behaviour, change and effectiveness. Corporate culture, Industrial engineering. Management engineering, HD58.7-58.95, T55.4-60.8

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
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    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold