The main purpose of the article is to determine the tourism potential of Ust-Ishim Omsk region. The article analyzes the current level and prospects of tourism development in Ust-Ishim area. The main natural, archaeological, historical and cultural resources, tourist attractions and places of pilgrimage. The analysis leads to the conclusion that, despite the wide range of objects of interest to the different groups of tourists, poorly developed transport infrastructure and resource base, are not conducive to the development of the organized tourism in the region.