Community-based tourism and boutique hotels (BHs) markets are growing and the luxury tourism market is evolving and becoming more experience-based and environmentally and socially aware. Luxury tourists still desire a luxury context when travelling. Against such a backdrop, this article attempts to advance a new type of tourism, namely, luxury community-based tourism (LCBT), a new concept that embraces and infuses luxury into community-based tourism. This article is based on a desktop research which made use of journal articles and other available resources on the internet. On the basis of extant literature, issues related to new tourism trends, luxury tourism, CBT and BH are analysed in building towards a conceptual LCBT. The new LCBT which is herein presented is the major contribution to knowledge of this article. This new form of tourism is based also on CBT principles but is expected to operate within a luxury milieu while relying on new progressive entrepreneurships with a social orientation but exploits new and emerging tourism market trends with a propensity for luxury and community-based experiences. It is locally and independently owned with one of its foci as implementing some redistributive measures while using local resources but delivering exclusivity, experience and enjoyment. While this article specifically focuses on the accommodation sector linked to BHs, the same principles and ideas can be applied, with judicious adjustments, to all tourism subsectors such as transport, travel operators and so on. The article’s ambition is to contribute to tourism literature related to enhancing the role of tourism in inducing greater positive community-centric social impacts.