The Periodicals Hrvatski jezik and Jezik The paper discusses the tradition of Croatian linguistic normative periodicals beginning with Ivšić’s periodical Hrvatski jezik and continued with Jezik, periodical for the culture of Croatian standard language. There is a description of the programme guidelines of both periodicals that are also recognized as the guidelines of modern Croatian linguistics: purity and regularity of the Croatian language, reliance on the tradition, appreciation of Croatian as a tridialectal language. Through the personalities of Ljudevit Jonke, Stjepan Babić and Sanda Ham as editors of Jezik, the paper discusses the strong Croatian editorial politics and the reactions of Croatian linguists on topical events in the language. This primarily means the resistance against unitarianist pressure which, in the times of Jonke and Babić, posed a great threat for the Croatian language. Furthermore, the paper deals with the important role of the periodical Jezik in forming the culture of Croatian standard language and shaping the relation of the Croatian cultural community and of Croatian general public towards the Croatian language.