The purpose of this study is toevaluate halal certtification practices in tourism sector. The effect createdby considering the consumer values in the management and marketing studies oftourism enterprises necessitates creation of new strategies by the managers.With the effect of recent economic and political change in turkey, one of thestudies conducted in the way of meeting the demands and expectation of eitherinbound and new outbound markets is the ‘’halal certification’’. Although it isseen as an application especially devoted to Muslim consumers, the aim ofprotecting the human health along with the religious belief comes to theforefront in terms of content. It reveals various dimensions of applicationthat the objects of associations, organization, etc. in this field devoted toguaranteeing the human, food and product safety observe the religious valuesand sensitivities of society.

The purpose ofthis study is to evaluate halal certtification practices in tourism sector. Theeffect created by considering the consumer values in the management andmarketing studies of tourism businesses necessitates creation of new strategiesby the managers. With the effect of recent economic and political change inturkey, one of the studies conducted in the way of meeting the demands andexpectation of either inbound and new outbound markets is the ‘’halalcertification’’. Although it is seen as an application especially devoted toMuslim consumers, the aim of protecting the human health along with thereligious belief comes to the forefront in terms of content. It reveals variousdimensions of application that the objects of associations, organization, etc.in this field devoted to guaranteeing the human, food and product safetyobserve the religious values and sensitivities of society.