Hydraulic fracturing or also know as fracking, the removal of natural gas and oil from shale rock, took off in the 1990s, but the anti-fracking movement didn't start taking notice until 2005. Fracking began to take place in the the south and the middle of the United States, because those areas are not known for have environmental activists. Anti-fracking groups main goal was to convince the public that fracking, caused health problems, contaminated drinking water, and increased seismic activity. Where as pro-fracking groups claim that it creates jobs, and boosts the economy for the locals in the area. Our main study is to look at how in Denton Texas pro-fracking and anti-fracking groups were able to use the media to have a voice in the power struggle, but pulled in examples of other states pro and anti-fracking voiced to help support Denton's claim. The researchers collected data over the span of three years, 2013-2015, from news coverage, letters to the editor, and campaign advertisements that included a variety of groups and their opinions.