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Conference object . 2018
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Conference object . 2018
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Genre as precedent phenomenon in Russian advertising

descriptionPublicationkeyboard_double_arrow_right Conference object 01 Jan 2018 Russian
Authors: Litnevskaia, Olga;

Genre as precedent phenomenon in Russian advertising

Abstract

This article gives the definition of a precedent text, analyses it within the framework of the precedent phenomena theory, and argues in favor of using this concept for analyzing Russian advertising texts. Several said texts that incorporate formal characterizes of other genres will be analyzed within the body of this article.

В данной статье приводится определение понятия прецедентного жанра в рамках теории прецедентности, дается аргументация использования понятия прецедентного жанра при анализе текстов русскоязычной рекламы, рассматриваются рекламные тексты, заимствующие формальные схемы других речевых жанров.

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Keywords

прецедентный жанр, лингвокульторология, реклама, жанр, precedent genre, [SHS.LANGUE] Humanities and Social Sciences/Linguistics, advertising text, рекламный текст, intertextuality, genre, прецедентный феномен, интертекстуальность, advertising, precedent phenomenon, language and culture

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green