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Electronic Sumy State University Institutional Repository
Doctoral thesis . 2017
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Перетин вербального та невербального компонентів в американському рекламному дискурсі

descriptionPublicationkeyboard_double_arrow_right Doctoral thesis , Thesis 01 Jan 2017 Ukrainian Publisher:Сумський державний університет
Authors: Popova, Olena Volodymyrivna;

Перетин вербального та невербального компонентів в американському рекламному дискурсі

Abstract

Основна ціль кожного рекламного повідомлення – забезпечити читача комфортними умовами задля сприйняття інформації, яка надається. Саме тому автори звертаються як до мовних, так і не мовних засобів (вербальних та невербальних), що забезпечує цілісність та зв'язність рекламного тексту.

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Keywords

рекламный текст, невербальний компонент, non-verbal component, types of advertising, невербальный компонент, види реклами, discourse, рекламний текст, виды рекламы, дискурс, advertising text

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green