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Electronic Sumy State University Institutional Repository
Doctoral thesis . 2017
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Національні символи в українській рекламі

descriptionPublicationkeyboard_double_arrow_right Doctoral thesis , Thesis 01 Jan 2017 Ukrainian Publisher:Сумський державний університет
Authors: Kovalova, Tetiana Viktorivna;

Національні символи в українській рекламі

Abstract

На прикладі української реклами проілюстровано специфіку використання національної символіки. Проаналізовано комерційні та соціальні рекламні повідомлення, визначено доречність використання символів та з’ясовано їх маніпулятивний вплив на реципієнтів. In the example of specificity Ukrainian Advertisement use national symbols. Analysis of the commercial and social advertising determines the relevance and use of symbols found manipulative effect on recipients.

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Keywords

національні символи, засоби масової комунікації, mass communication, 330, реклама, national symbols, advertising, средства массовой коммуникации, национальные символы, mass communication.

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    popularity
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    influence
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green