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Наукові журнали Національного Авіаційного Університету
Article . 2025
Data sources: Наукові журнали Національного Авіаційного Університету
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Implementation of artificial intelligence systems in the transformation of journalism and advertising: international experience and current trends in the information world

descriptionPublicationkeyboard_double_arrow_right Article 28 Mar 2025 Ukrainian Publisher:Національний авіаційний університет

Implementation of artificial intelligence systems in the transformation of journalism and advertising: international experience and current trends in the information world

Abstract

The report analyzes the impact of artificial intelligence on the transformation of journalism and advertising, examines current trends in international experience, news automation, targeted advertising, and content personalization. The prospects for the development of artificial intelligence technologies to ensure the effectiveness of media and advertising campaigns are highlighted. У доповіді проаналізовано вплив штучного інтелекту на трансформацію журналістики та реклами, розглянуто сучасні тенденції міжнародного досвіду, автоматизації новин, таргетованої реклами та персоналізації контенту. Висвітлено перспективи розвитку технологій штучного інтелекту для забезпечення ефективності медіа та рекламних кампаній.

Keywords

The transformation of journalism and advertising, news automation, international experience trends, штучний інтелект, content personalisation, Трансформація журналістики та реклами, персоналізація контенту, автоматизація новин, artificial intelligence, тенденції міжнародного досвіду

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
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