Tourism in Antarctica is growing and diversifying, with unclear impacts for nature, heritage and science programmes. At the same time, states find it very difficult to agree on policies, which is why we have to rely on the goodwill of tour operators, organizations and governments to organize tourism in an environmentally friendly way. This project examines how these forms of environmental stewardship can be understood, assessed, enhanced and embedded in various private and public governance institutions. In this way we give Antarctic tourism an environmentally sustainable push in the right direction.