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Versatile Islands Cooperating for New Services and Innovation in Tourism

Funder: European CommissionProject code: 2018-1-FI01-KA203-047239
Funded under: ERASMUS+ | Cooperation for innovation and the exchange of good practices | Strategic Partnerships for higher education Funder Contribution: 329,194 EUR

Versatile Islands Cooperating for New Services and Innovation in Tourism

Description

The context and focus of VISIT was to develop existing & new innovative services with SMEs on Nauvo-Korppoo-Seili, Fehmarn, Vis, Öland and Paxi-Corfu islands to boost local regions. HEI staff & students developed their knowledge & skills in different geographical regions, entrepreneurship, cultures & transversal skills, forming a sustainable network with SMEs for future cooperation. The background lay in the joint need to develop services on European islands with Higher Education.VISIT’s objectives were to form an international strategic partnership to train students & SMEs on islands to develop new services with HEIs and islands and to develop services with them; enhance entrepreneurial skills and cultural competences; develop an online community with self-study module for SMEs& students; develop services in HEI courses with SMEs via online community in the future; provide internships for students on islands. VISIT supported social inclusion. VISIT was established to promote international island tourism development, with combined competences of partners as added value & demand of international collaboration between islands (ESPON).The project involved five HEIs: Laurea UAS Finland, Kiel UAS Germany, TEI of Epirus Greece, Linneaus University Sweden, VERN’, Croatia. TEI left the project due to a merger. RGU (UK) joined VISIT but left due to the pandemic and Brexit issues. The five islands and their representatives were associated partners. The HEIs provided versatile expertise in many fields, e.g., Design Thinking, Business & Multimedia Marketing, ICT, Tourism & Hospitality Management, Entrepreneurship, geographical knowledge in tourism and business. VISIT engaged 27 businesses during the project, 201 students in ISPs (on location or online); approx. ten teachers each time of the 7 ISPs, in total 917 ECTS for students. In addition, VISIT has been integrated in some partners’ study units during the years, offering groups of students the possibility to to study about services on islands, generating more knowledge and ECTS. In total 17 students have worked as project assistants, also, earning ECTS and learning. VISIT designed and innovated new services for SMEs on the islands with students. Internships at SMEs on islands were planned to help businesses to implement the developed services but due to the pandemic it could not happen. VISIT created different documents e.g. Service Logic Business Model Canvases, and Innovative Business Plans for the SMEs. VISIT compiled Case Studies of the business plans and SLBMCs. The project created VISIT training, learning & internship blended material for ISPs, as well as an online community (self-study material, interactive cooperation, a learning environment for HEIs & SMEs). The activities were analyzed and results researched to define sustainability and transferability, published in VISIT Handbook to promote the transfer and exploitation of results. VISIT organized a successful online conference as their multiplier event. The project results are: Online Community for insular entrepreneurs & HEIs (VISIT Online Community Intranet); internships for students after the project; VISIT Model for integration of innovative tourism services at local companies; Business Model Case Study Guidelines; VISIT Case Studies (based on innovative business plans/SLBMCs); VISIT Training, Learning and Internship blended material (Technical & soft skills for students to bring to companies and learning outcomes they should receive from internships); VISIT Online Self-study module with relevant terminology for innovative services, course material; VISIT Handbook of project results & how to be transferred to other territories & HEIs; VISIT Workbook to learn services development; 1591 new service ideas for the islands; trained students in ISPs (201); new high quality skills for professional use, civic & intercultural competences, design skills, entrepreneurial skills; one multiplier event.The long-term benefits of the project include the possibilities of strengthening the islands’ economy, generating new jobs, steady income, increasing sustainable tourism activities, international networking and further training with other SMEs in Online Community, engaging students and SMEs in the Online Community in learning, new projects, cooperation with partners to develop more services and businesses with the islands.

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