SMEs are the driving force of economic growth and job creation in Europe: 20.7 million SMEs in the non-financial business economy make up ~99% EU enterprises. 85% of new jobs in the private sector created by SMEs provide more than two thirds of total jobs (more than 87 million). And SMEs account for more than 58% of the total gross-value added in Europe. For SMEs, the backbone of European industry, H2020 is looking into completely new funding measures and project types. The new SME instrument, which is used by the various industrial and societal programme lines in H2020, offers not only a new 3-phase project development and implementation - from idea validation to market. It also offers those SMEs which win the race and receive funding, a new form of accompanying support: key account managers and coaches, which are meant to help SMEs keep track of their target for growth through innovation. By providing key account management and enhanced innovation services, the overall objective of the BW-KAM2 project is to enhance the innovation management capacity of SMEs in the geographical region of Baden-Württemberg, Germany, which is also the geographical area covered by the Enterprise Europe Network Baden-Württemberg. BW-KAM2 will target SME beneficiaries in the SME Instrument, which are located in Baden-Württemberg as well as high potential SME with strong innovation activities and high potential for internationalisation and growth. BW-KAM2 will deliver up to 120 service packages.