SEASONED's overall aim is to improve the knowledge, skills, and competencies of the research and administrative staff of the Faculty of Biotechnology and Food Science (FBFS) of Wroclaw University of Environmental and Life Sciences (UPWr) in the field of sensory evaluation of food and consumer behaviour with particular attention to newly designed innovative processed food products with health-related properties. The project aims to establish an international network of leading universities and centres in food sensory analysis (SDU, UMH, BCC) to step up in science and research, improving managerial and administrative capacities, networking skills and strategies to engage society and citizens as well as public authorities and private businesses, and regional and European institutions. SEASONED will enable FBFS and its partners, leading research institutions from Spain, Denmark, and United Kingdom, to co-develop a capacity building programme to share and integrate expertise and skills to access new research avenues and develop new approaches to prepare competitive research applications within the EU and global challenges (Green Deal, UN SDGs). Implementing Gender Balance Monitoring, Open Science, Citizen's Engagement, FAIR data research principles, and monitoring of Key Performance Indicators project will create short- to long-term societal, scientific, and economic impacts. Ultimately, UPWr's ambition is to develop and reach the top of the sensory evaluation centres' competencies and become the leading centre of excellence in Central and Eastern Europe (CEE). As a result, at the end of the project and far beyond the project duration, UPWr wants to establish a Consumer Behaviour Centre (CBC). SEASONED CBC will be a unique platform dedicated to scientists (ESRs including the MSc and PhD students, ERs, other scientists from national and international units), business partners and consumers from this part of Europe.