Looking over the Horizon - horizontal priorities in research and in everyday challenges of the researchers' career! The main objective of “FAWORIT 2014-2015” is to overcome the prevailing stereotypes about researchers and contribute to the enhancement of their public recognition through aspects of innovation, gender, mobility, international research and lifelong learning. We address the future generation and show the attractiveness of research career – with a special awareness campaign with developing „SciMotion” with our industrial and school partners. We focus on the target group from the age of 5 to 24, but we aim to address all age groups with attractive programmes. The series of events at 20 locations will focus on the Researcher through his/her career and the lively experiences of scientific life. The public will be “edutained” during the Nights: scientific presentations will be mixed with entertaining elements. There is going to be e.g. an „IQ obstacle race”, an exhibition of researchers’ hobbies, a laser show and HiTech Pubs. The target audience can thus discover that the life of the researcher is fascinating, cool and attractive. Our objective is to have around 20,000 visitors at the events, but a multiple of that number (around 500,000) will see, hear or read about the Nights. We are planning to raise awareness of the European engagement in R&D&I with the active participation of MC Fellows. In the European Corners and at each venue related programmes of the European Union and the Marie Curie Actions will be visible. The structure of the consortium (stakeholders from academia and industry, from non-profit and for-profit organizations, with the contributing participation of schools, a cluster, a multinational company and a media partner), the elaborated concept/workplan and the involvement of strategic media partners will guarantee the success of the project. We are also keen on to participate in the celebration of the10th anniversary of Researchers’ Night.

The main objective of our proposal is to bring researchers closer to the general public, engage them with citizens and encourage the youth, especially girls, to embark on scientific careers. We will use a mission-oriented, impact-focused approach in order to address global challenges and provide innovative solutions. Researchers, their work and hobbies will be presented in an interactive way that educates the public, especially pupils about research and innovation. A special focus will be given to co-creation, the role of R&I in the society and the economy, and societal relevance of EU research policy and to improve science communication. Researchers to Schools pre- & post events will be organised throughout the two years in order to sustain pupils` interest raised and support teachers developing new entertaining approaches when educating priority topics such as digital, green and sustainable development, health, etc. The involvement of many different actors across various disciplines and sectors will achieve a high impact and make researchers` work familiar. Our main target group is students of age 6-26, but we aim to address all age groups with attractive programmes and demonstrate that both scholars and innovators can be discovered amongst us, and being a researcher is indeed cool and creative! Our venues cover the whole country. As the result of the awareness raising campaign several organizations will join the Researchers` Night, the most important science communication event in Hungary, thus contributing to the multiplication of the visitors. We have the experience of 11 years to reach our ambitious but realistic goal of getting 30000 people at our venues on the two-day event, but many more will attend at partners` venues that join later. Millions will see, hear or read about the NIGHT. At each venue, EU-related info points will be set up to raise awareness of the EU engagement in R&I through the participation of EU projects with a special focus on MSCAs.