FEAST (Food systems that support transitions to hEalthy And Sustainable dieTs) aims to support the EU's just transition to healthy diets produced by sustainable food systems. Using a Multi-Actor Approach, FEAST will leverage current best practice and co-design novel solutions with EU food system stakeholders, including diverse vulnerable groups, to identify how they can be supported and empowered to facilitate and benefit from the transition to healthy and sustainable dietary behaviour at all levels and in all sectors of the food system. FEAST's objectives are: 1.To better understand, describe and measure barriers and facilitators that influence the dietary behaviour of different groups (particularly vulnerable groups), accounting for geographical, socio-economic, behavioural, gender and cultural differences 2.To collaborate with key stakeholders in Europe’s food systems to identify and/or design and test innovative and effective tools, programmes and strategies, including social innovations, that will enable consumers to make informed food choices that promote the self-management of healthy and sustainable dietary behaviours and lifestyles 3.To empower individuals to adopt healthier and more sustainable dietary behaviours, choices and lifestyles by means of evidence-based strategies and tools addressing all food system actors at the level of Member States, EU and wider international community 4.To increase the adoption of food and health policy interventions that aim to drive the transition to healthier and more sustainable diets by all stakeholders within the food system by designing and testing scientifically-informed ommunication strategies, and associated monitoring approaches, that could be used by policymakers All stakeholders will be invited to our FEAST project and we will not accept that anyone is left behind or is left hungry and wanting because we do not believe in zero-sum games - we adhere to the principle that all must ‘Win’.

The FoodSHIFT2030 project takes departure in the EU Food 2030 Research and Innovation Policy Framework, the EU’s commitment under the Paris Agreement and the UN Sustainable Development Goals (SDGs) to launch an ambitious citizen-driven transition of the European food system towards a low carbon circular future, including a shift to less meat and more plant based diets. By utilizing and supporting the transformative power of citizens already engaged in developing sustainable innovative food system solutions in European city-regions FoodSHIFT2030 will deliver an increase in food sector jobs and SMEs, an increase in citizen empowerment and urban-rural cohesion, and a lasting positive impact on food system sustainability that will continue beyond the project lifetime. A fast citizen-driven food system transition will be achieved by creating a framework and efficient mechanisms for maturing, combining, upscaling and multiplying existing food system innovations through the operationalization of nine citizen-driven FoodSHIFT Accelerator Labs and twenty seven FoodSHIFT Enabler Labs established in existing and emerging city-region food system hubs distributed across Europe. The benefits of existing and accelerated food system innovations will be benchmarked against state-of-the-art food system innovations by assessing their effects on a set of FoodSHIFT Indicators. Strategies and advisory plans for citizen-driven food system governance will be co-created in the FoodSHIFT Accelerator Labs to support food system transition and foster market uptake of new food system innovations in the participating city-regions. A further transition of the food system beyond the FoodSHIFT2030 project will be obtained by creating a snowball effect starting with targeted knowledge transfer via a number of city and region networks working on facilitating the food system transition and continuing the establishment of FoodSHIFT Enabler Labs in other European and global city-regions.