In the last decade, due to the tremendous progress of computing power, a new era which is called Industry 4.0 has been triggered. This new revolutionary progress in manufacturing systems will also create a huge impact on the socio-economic dynamics of society. Moreover, very recent pandemic conditions caused by COVID19 disease show that the modern labor force highly sensitive to the conditions and they are subject to change. Technologies based on data processing are changing not only the manufacturing standards but also the daily life of the people. Given that studies on future of work mentioned the possibility of automation of 30 percent of global working hours by 2030, it is important to take into account that Artificial Intelligence (AI) can take on the monotonous and repetitive aspects of works that are done by humans when some jobs will be automated. This may ensure focusing on more strategic or more analytical works. To offer a solution to this problem, this project proposal entitled “Reshaping labor force participation with Artificial Intelligence-AI4LABOUR” aims to predict which kind of new occupations will appear in near future and which kind of skills will be needed to get these new occupations. This can be achieved in this project in cooperation with different disciplines and sectors and in this way; the collaboration between different disciplines and sectors improve the impact of AI4LABOUR. Shortly, in the context of AI4LABOUR, required training to obtain these required skills would also be designed and planned. To achieve this goal, an innovative skill-based modeling and skill development methodology armed with AI techniques will be designed for the labor force. This novel methodology will be the building block of a web portal, which will serve as a recommendation tool for all actors - individuals, companies, institutions, and policymakers.

This project aims to connect the existing strengths, identify and overcome weaknesses and plan for future competitiveness in the fields of policy, practice and experience. More concretely, the project’s objectives are, on the one hand, to explore the long-standing strengths and pervasive gaps in European competitiveness and policies for competitiveness This includes ways of ‘measuring’ ‘analysing’ and ‘evaluating’ the impact of policies and strategic pathways. On the other hand, the project aspires to place attention to the active preparation for the future in the area of audiences by exploring audience preferences and their generation, as well as modes of film content production. The latter are elements which today’s youth will carry and engage with in the coming decades as makers and consumers, as well as industry and policy leaders. Therefore, the consortium interrogates not only the ‘what is’ but also the ‘what has been’ and ‘what will be’ with fresh lenses. REBOOT’s ambition is to provide a full set of knowledge of the European film industry, which maximises its existing strengths, combined with strategic and tactical dimensions of action for the optimisation of the potential held in European youth publics, understood both as emerging audiences and as citizens Specifically, the ambition of the project combines several dimensions, which reinforce each other but are listed separately for analytical purposes (and in no particular order): a) increasing support for young people’s engagement with European film; b) strengthening the place of the EU in the global audiovisual economy, particularly in light of the rise of video on demand (VOD); c) supporting cultural diversity in the EU film industry; d) addressing the need for a different understanding of competitiveness and relevant indicators in this context; and e) recognising and supporting the importance for the EU of film and, more broadly, of the cultural and creative sector as a geopolitical asset.