Artificial Intelligence is reshaping education, science, and society. With AI tools now widely accessible and playing a significant role in scientific and societal change, higher education faces the urgent challenge of preparing individuals - especially graduates entering the labour market - and institutions for this transformation. Traditional models are no longer sufficient - AI-ready, innovative teaching strategies are essential. Yet universities must balance innovation with responsibility: integrating AI without compromising the human dimension of learning. HUMAN-AI addresses this need by developing an ethical, human-centred model for AI use in higher education, both at institutional and individual levels. It proposes a soft skills framework tailored to academic contexts, aligns learning with labour market demands, supports curriculum innovation that combines digital literacy with ethics, human values, and responsible use, and assesses how higher education institutions respond to technological change while preserving the human element in teaching and learning. The project also promotes policies that prioritise well-being, autonomy, and inclusive innovation. Through activities targeting key stakeholders - students and practitioners - HUMAN-AI will equip them to engage with AI safely and responsibly, without losing the relational aspects that define values-driven education. By organising public AI literacy events and conducting interactive school visits, the project will enhance understanding and promote the responsible use of AI tools across society. Aligned with EU priorities, HUMAN-AI supports ethical AI, inclusive lifelong learning, and value-driven digital transformation, contributing to Europe’s leadership in responsible education. The consortium brings together experts from social and technical disciplines across EU and non-EU countries, including Poland, Estonia, Portugal, the Netherlands, Slovakia, Ukraine, Türkiye, Thailand, Kazakhstan, and Brazil.

PLUS Change brings together 23 institutions from across Europe including 5 Universities, 5 research institutes, 3 stakeholder network organisations, 1 performing arts collective, and 9 practice partners representing regional planning and land management authorities and organisations. The objectives directly address the call with an aim to create land use strategies and decision-making processes that meet climate, biodiversity and human well-being objectives of sustainability, and to develop interventions that leverage political, economic, societal, material and cultural contexts to achieve these strategies, by involving actors at multiple decision-making levels (individual, land management, planning, policy). Activities include land use modelling (including historical and future trajectories of change), systems mapping, causal loop diagrams, performing arts approaches, randomized controlled trials of behaviour change, sociological surveys, and policy and governance reviews. All activities brought together in an integrated research design that draws on their different contributions to a holistic approach to understand multi-scale land use systems across a diversity of socioeconomic and biogeographical contexts, and create usable tools for land managers, users, planners and policy makers. The project is anchored in, and integrated through, 11 location-based cases for co-creation, and in a high-level multiplier cluster to identify challenges and impacts at EU and Global levels. Outputs include recommendations of co-designed and tested interventions to unlock behavioural, structural and procedural changes to achieve identified land use strategies; and a toolkit to support land use planners in enacting these interventions, including knowledge training, a planning dashboard and simulation tools, and methods for engaging citizens and land managers in behaviour change.

Cultural tourism is changing. The traditional forms still exist – museums, art galleries, landscapes, historical sites, festivals – but both cultural destinations and the tourists are under transformation. Many ‘cultural tourists’ see themselves neither as seeking culture nor as tourists; there is increasing evidence of people seeking to experience culture rather than merely observing it. That is: agri-tourism where visitors want to experience rural life; people wanting to visit the actual venues of TV crime thrillers; culture being explored by those using themed routes in winery regions or via pilgrimage. These trends provide opportunities to both revitalise poorer and rural areas through economic and social development while protecting local cultures and landscapes. The project brings an extension of existing policies and the promotion of new approaches. The project’s aim is to develop a new approach to understanding and addressing cultural tourism and to promote development of disadvantaged areas. Based on an Innovation Tool and digital technology the project identifies layers of data and capitalise on existing practice, explores emerging forms of cultural tourism, identifies opportunities and develop strategies allowing local people to gain local benefit from their precious cultural assets. The project uses case studies across 15 European regions, consolidates definitions of ‘cultural tourism’, engages academics and stakeholders in developing policy proposals in practice and posits means of generalising the lessons via an Innovation Tool to assist policy-makers at all levels as well as practitioners. Positive and negative aspects of cultural tourism exist; a balanced development path needs to be sought. The project will help to identify themes and areas where intervention at local, regional, national and European levels may assist in achieving successful developments, it will help in managing that balance and offering solutions.