FOODSAFETY4EU is a Project focused to design, develop and release a multi-stakeholder platform for the future European Food Safety System (FSS), by structuring a participatory process, which sustains a responsive and adaptive community of FSS actors. The platform will enable the FSS actors to access efficiently resources and data, synchronize food safety research strategies, share and exchange scientific knowledge and contributions for the future EU FSS. It will boost interactive cooperation within the system and with the civil society for enhancing public confidence through dedicated tools. A European Food Safety Forum will be set up to officially consolidate the participatory process and guarantee the long term science-policy-society interface. New digital tools, co-designed strategies and communication models will support Food Safety Authorities (FSAs), EU Agencies, policy makers, scientists and civil society in a coordinate approach, thus contributing to strengthen the EU approach to risk assessment & communication. The multi-actor consortium is pooled by a core group of 23 partners from 12 countries: scientific experts in food safety will work closely with key actors with complementary knowledge in: a) developing and structuring of participatory processes; b) stakeholders engagement, communication and networking; c) e-platforms, smart tools, data management; d) Food Safety policies implementation; e) representing the voices from food and feed industry, consumers and the civil society. A network of other 44 Food Safety actors – engaged as “Supporting partners” – are committed to populate the platform and interact by expressing opinions, sharing information, data and reports; providing strategy advice and assuring a multiplier impact of project results.

Mr.Goodfish3.0 builds on an existing application developed with stakeholder input from the seafood value chain to promote sustainable seafood consumption. It aims to upgrade and employ the app within an EU-wide awareness campaign. The app will be part of an ecosystem of tools and activities to be co-created by stakeholders in three pilot sites and upscaled in two replication sites in Europe to raise awareness for responsible consumption of sea, freshwater and aquaculture products. Co-creation will inform content development, enriching scientific input with socio-cultural and economic considerations and engaging stakeholders throughout the seafood value chain. The upgraded app will offer outputs such as individualised decision trees, information about health benefits, tips and tricks to fight food waste, recipes, and good practices. It will be available in all EU official languages, and it will take into account all major EU sea basins and inland waters. The awareness campaign will involve social and traditional media, a package of material and activities, and a call for multipliers with a local focus via our pilot and replication sites, as well as EU-wide dissemination activities. The campaign will relate to other European initiatives such as #TasteTheOcea and it will engage adults and the youth via educational activities for promoting the app as a guiding light for consumption behaviour change. The existing labelling process will be upscaled to display European providers of sustainable seafood and support the sustainability of the business model of Mr.Goodfish3.0. Consortium partners display a mix of science centres/aquariums and communicators, research institutions, and European-wide organizations. Their expertise and networks in terms of scientific input and content development, co-creation processes, app development, design and implementation of outreach campaigns and science engagement will be fully exploited to promote sustainable seafood consumption.