Abstract: The goal of this article is to determine the state of knowledge regarding the future of the labour market and demographic changes, which will be taking place in the Visegrad Group V4 countries in the perspective of the next 5 years, among organisations located in these countries. The additional goal of this article is determining the level of motivation of diversified human resources based on the opinions of representatives from these organisations. In order to conduct the research, the method of a literature review has been utilised as well as a diagnostic survey based on a questionnaire survey method. Empiric research has been carried out in the years 2016-2017 on a sample group of 401 representatives from organisations located in Visegrad Group V4 countries (the Czech Republic, Poland, Slovakia and Hungary). These were qualitative-quantitative studies. The conclusion was that the state of knowledge regarding the future of the labour market and the demographic changes taking place in Visegrad Group V4 countries in the perspective of the next 5 years is low. The research has revealed that the level of motivation of employees is diversified depending on the gender, age and health condition, whereas diversified human resources can contribute to improving business performance results. paper link: http://ijsab.com/volume-2-issue-2/1061 Free download from: http://ijsab.com/volume-2-issue-2/1061

This article examines three works of Science Fiction, each one relevant for the time period in which they were created and also of their timeless character: Metropolis (1927), of Fritz Lang, Matrix (1999), of Lily e Lana Wachowski, and Arrival (2016), of Denis Villeneuve. The goal is to analyze their main characters, through the ideas of Chatman and The Hero´s Journey of Campbell (1988), and establish a parallelism between the characters in the three films. For this purpose, the narratology method is utilized.

Abstract The importance of brand awareness to develop higher level of customer loyalty in the ice cream industry is multifaceted. Igloo, being the market leader, takes a wide range of brand building measures to make customers more aware but that does not necessarily lead them to capture the multifarious benefits of full customer loyalty. The purpose of the study, however, was to identify the impact of brand awareness on consumer loyalty towards Igloo Ice Cream. All the 100 respondents chosen for this study using stratified sampling technique were surveyed with 5 point Likert Scale. The data were analyzed using statistical tools such as factor analysis and multiple regression analysis. The study reduced the twelve brand awareness building variables such as brand name, logo, slogan, character, product variety, price, communication, product availability, events, sponsorship, promotional merchandise, trade show into three factors namely “Marketing Programs”, “Brand Exposure Builders” and “Brand Recognition Elements”. The findings also suggest that among these three factors “marketing programs” most significantly affect brand awareness. From regression analysis, it was found that brand awareness building variables and customer loyalty have high degree of positive association and the ability to recognize brand character, brand name, brand slogan, affordability with price, and participation in Igloo sponsored events most significantly influence customer loyalty. Recommendations were provided in the end which if followed by the management of Igloo will ensure higher customer loyalty. Key words: brand building, Brand Awareness, Customer Loyalty, Igloo & Brand Recognition. Download from ijsab.com http://ijsab.com/wp-content/uploads/211.pdf

Abstract: Adoption of organic vegetable farming can play a significant role in sustainable agricultural development through refraining indiscriminate use of agrochemicals which has been proven as the significant cause of environmental pollution. In this line, the main purpose of the study was to determine the adoption extent of organic vegetable farming by the farmers of Bogra district and to explore the factors that influence farmers’ adoption of organic farming. The study was conducted in some selected villages under Shahjanpur Upazila (sub-district) of Bogra district. Data were collected by using an interview schedule from randomly selected 102 farmers during whole February, 2017. Multiple regression analysis was done to explore the significant factors and their contribution in adopting organic vegetable cultivation. The survey revealed that highest proportion of the farmers (79.40%) had low to medium adoption of organic farming while the rest had high adoption. Among the selected factors, extension media contact, training exposure, attitude towards organic farming and profitability had a significant contribution to the adoption of organic vegetable farming. The findings of the study indicated that the adoption level of organic vegetable farming has yet not to be satisfactory. Some initiatives like to increase farmers contact with media, arrange more training program, ensure the proper price of organic vegetable and improve transportation should be taken in creating a favorable attitude of the farmers towards organic farming as well as the adoption of organic farming. Retrieved from http://ijsab.com/wp-content/uploads/214.pdf http://ijsab.com/volume-2-issue-1/1004

Abstract: Banks play an important role in economic system of a country. The success of a bank depends largely on the efficient credit management. A successful credit management is not only need for a bank’s own performance but also it is needed for the smooth development of an economy. In any strategy of economic development, therefore, it is essential to emphasize the evaluation of a sound and well integrated credit management system from the view point of both resources mobilization and efficient allocation of funds. This is an exploratory study. Here discussed so far about the different aspects of credit management of Uttara Bank. From this aspect have selected Uttara bank. UBL plays an important role in the banking sector as well as in our economy. Paper Link: http://ijsab.com/volume-2-issue-4/1494

This study investigated the extent to which entrepreneurial orientation can bring about the growth of SMEs in Bayelsa State. Innovativeness, risk-taking and proactiveness were used as dimensions of entrepreneurial orientation. One hundred and fifty copies of questionnaire were distributed to three local governments in Bayelsa State which are Yenagoa, Kolokuma/Opukuma and Brass LGAs. Our findings show that entrepreneurship orientation has significant effect on SME growth in Bayelsa State. The study further recommended a mental shift from indigenes, a new orientation that would make them depend less on political cakes and encourage their entrepreneurial mindset. This was suggested to keep the youths out of crime and juvenile delinquency. Paper Link: http://ijsab.com/volume-2-issue-4/1368

In this paper, a linear Cobweb model is used to analyze the phenomenon of commodity price fluctuations of vegetables in some selected villages of Noakhali district. The fluctuation of vegetable prices is normal in the market economy. The level of the price and the fluctuation not only has a significant influence on farmers and consumers, but a reasonable and stable price also has an irreplaceable effect on the safe running of the vegetable market. The assumptions for the model are (i) vegetables have no equal substitutes; (ii) there is no foreign competition. The analysis found that the slope of the demand function of the price was smaller/larger than the slope of the supply function of the price which means that the price and quantity supplied of the fresh vegetables would oscillate/indicate around a fixed price and also spiral inward/outward. Paper LInk: http://ijsab.com/volume-2-issue-4/1529

Abstract: The rapid growth of globalization of business has led to a rising need to “internationalize” human resource managers within the bank and organization. Many large multinational banks like HSBC now see the international management experience as a precondition for advancement to senior management positions. In the absence of effective selection method human resource and line managers continue to use a variety of imperfect methods to aid the task of predicting which applicant will be most successful in meeting the demands of the job and/ or are the best fit the work group and culture of the Bank and organization. This is the reason why effective and modern selection methods are very important for human resource department. This paper explains the picture of literature to the discussion of the selection process at HSBC Bank with an comparison between the United Kingdom and Bangladesh, and the impact of cultural variation in the selection procedure as well. Paper Link: http://ijsab.com/volume-2-issue-4/1496

This study examines the extent to which traditional market days influence the development of long distance trade in Nigeria. Two rural markets were selected for this study and they are Orie-Umuosu Nsulu market in Abia state and Afo-Igwe market in Anambra state. 100 copies of research instrument were distributed in each of the markets under study and our data were analyzed using descriptive statistics, Pearson correlation and Linear Regression. Our findings show a significant relationship existing between traditional market days and long distance trade. The study further recommends a reawakening of the concept of history in every area of learning in Nigeria, both at the primary, secondary and tertiary institutions of learning as well as immortalizing past heroes who played significant roles in long distance trade in time past. http://ijsab.com/volume-2-issue-3/1299

Abstract: The globalization of business is increasing rapidly and the workforce is becoming multicultural increasingly. Global workforces are managing has increased pressure on human resource managers to identify and adapt to cultural differences, if it is ignored, it might result in cross-cultural misunderstandings. The international project cannot achieve its goal without human resources, and talented people who do the best can do in the right position give wings to the company in the international competition. The aim of this study is to get a clear concept of cross-cultural human resource management and to know how to manage the harmonious working relationship between expatriates and local employees by analyzing problems consist of the concept of cross-cultural human resource management. Problems exist between expatriates and local employees, and how to manage cross-cultural human resource management. free download from : http://ijsab.com/volume-2-issue-2/1051