Abstract Facebook is one of the popular social networking sites. This study investigates Facebook usage pattern of the students" of Mawlana Bhashani Science and Technology University. This research has been conducted over the Bachelor and Master"s degree students from the MBSTU. Frequency distribution, cross tabulation and chi-square test has been applied for data analysis. A self-administered structured close-ended questionnaire used to collect data from 250 students. This research found about 97% of students have a Facebook account and male respondents uses Face book more than female respondents and found no significant statistical association between gender and usage of Facebook during the time of study, but found significant association between gender and negative impact on health of Facebooking. And also not found significant association among gender, time spending on Facebook per day and number of log in on Facebook. This study revealed usage of Facebook during the study time does not differ significantly among the students of different departments as well as the number of log in on Facebook. Future research attempt can be taken to find out the impact of Facebook usage on academic performance of the students. Free download from: http://ijsab.com/wp-content/uploads/104.pdf

Abstract: The goal of this article is to determine the state of knowledge regarding the future of the labour market and demographic changes, which will be taking place in the Visegrad Group V4 countries in the perspective of the next 5 years, among organisations located in these countries. The additional goal of this article is determining the level of motivation of diversified human resources based on the opinions of representatives from these organisations. In order to conduct the research, the method of a literature review has been utilised as well as a diagnostic survey based on a questionnaire survey method. Empiric research has been carried out in the years 2016-2017 on a sample group of 401 representatives from organisations located in Visegrad Group V4 countries (the Czech Republic, Poland, Slovakia and Hungary). These were qualitative-quantitative studies. The conclusion was that the state of knowledge regarding the future of the labour market and the demographic changes taking place in Visegrad Group V4 countries in the perspective of the next 5 years is low. The research has revealed that the level of motivation of employees is diversified depending on the gender, age and health condition, whereas diversified human resources can contribute to improving business performance results. paper link: http://ijsab.com/volume-2-issue-2/1061 Free download from: http://ijsab.com/volume-2-issue-2/1061

Abstract The importance of brand awareness to develop higher level of customer loyalty in the ice cream industry is multifaceted. Igloo, being the market leader, takes a wide range of brand building measures to make customers more aware but that does not necessarily lead them to capture the multifarious benefits of full customer loyalty. The purpose of the study, however, was to identify the impact of brand awareness on consumer loyalty towards Igloo Ice Cream. All the 100 respondents chosen for this study using stratified sampling technique were surveyed with 5 point Likert Scale. The data were analyzed using statistical tools such as factor analysis and multiple regression analysis. The study reduced the twelve brand awareness building variables such as brand name, logo, slogan, character, product variety, price, communication, product availability, events, sponsorship, promotional merchandise, trade show into three factors namely “Marketing Programs”, “Brand Exposure Builders” and “Brand Recognition Elements”. The findings also suggest that among these three factors “marketing programs” most significantly affect brand awareness. From regression analysis, it was found that brand awareness building variables and customer loyalty have high degree of positive association and the ability to recognize brand character, brand name, brand slogan, affordability with price, and participation in Igloo sponsored events most significantly influence customer loyalty. Recommendations were provided in the end which if followed by the management of Igloo will ensure higher customer loyalty. Key words: brand building, Brand Awareness, Customer Loyalty, Igloo & Brand Recognition. Download from ijsab.com http://ijsab.com/wp-content/uploads/211.pdf

Abstract: Adoption of organic vegetable farming can play a significant role in sustainable agricultural development through refraining indiscriminate use of agrochemicals which has been proven as the significant cause of environmental pollution. In this line, the main purpose of the study was to determine the adoption extent of organic vegetable farming by the farmers of Bogra district and to explore the factors that influence farmers’ adoption of organic farming. The study was conducted in some selected villages under Shahjanpur Upazila (sub-district) of Bogra district. Data were collected by using an interview schedule from randomly selected 102 farmers during whole February, 2017. Multiple regression analysis was done to explore the significant factors and their contribution in adopting organic vegetable cultivation. The survey revealed that highest proportion of the farmers (79.40%) had low to medium adoption of organic farming while the rest had high adoption. Among the selected factors, extension media contact, training exposure, attitude towards organic farming and profitability had a significant contribution to the adoption of organic vegetable farming. The findings of the study indicated that the adoption level of organic vegetable farming has yet not to be satisfactory. Some initiatives like to increase farmers contact with media, arrange more training program, ensure the proper price of organic vegetable and improve transportation should be taken in creating a favorable attitude of the farmers towards organic farming as well as the adoption of organic farming. Retrieved from http://ijsab.com/wp-content/uploads/214.pdf http://ijsab.com/volume-2-issue-1/1004

Online marketing is the most crucial issue in the modern marketing era but there was no previous research that could identify the tools of internet marketing before this study and it was the first study on the field of online marketing tools. This research was descriptive in nature and it has attempted to identify the major tools of internet marketing from the concepts of traditional marketing tools. Worldwide network is known as Internet that can exchange information between users and world wide web is the subset of internet that caters specifically to Web sites. Marketing is the process of creating and maintaining the need and want of customer and maintaining long term profitable customer relationship. online marketing, internet marketing and e-marketing is the interchangeable term. when marketing activities are conducted by internet is called online or internet marketing or e-marketing. There is no doubt about it- internet has changed the marketing activities in the modern world so this study identified and classified the tools of online marketing (online product, price place and promotion).

Abstract: Banks play an important role in economic system of a country. The success of a bank depends largely on the efficient credit management. A successful credit management is not only need for a bank’s own performance but also it is needed for the smooth development of an economy. In any strategy of economic development, therefore, it is essential to emphasize the evaluation of a sound and well integrated credit management system from the view point of both resources mobilization and efficient allocation of funds. This is an exploratory study. Here discussed so far about the different aspects of credit management of Uttara Bank. From this aspect have selected Uttara bank. UBL plays an important role in the banking sector as well as in our economy. Paper Link: http://ijsab.com/volume-2-issue-4/1494

The concentration of the economy on the specific sector and lack of industrial structural change is the cause for the divergence of developing countries. Using data from the Asian KLEMS database for China and South Korea, we employed decomposition techniques to analyze the nature of structural transformation and industries' contribution to growth. It is confirmed that both within-sector and between-sectors structural change contribute to the growth, but the modern economy does not follow the traditional linear structural transformation. Structural transformation through industrial upgrading, technological innovation, institutional and infrastructural development can stimulate dynamic and rapid economic growth. Therefore, the existence of structural transformation is another factor that affects economic performance, and hence income gaps. Since the rate of structural transformation is declining as the economy becomes advance, developing countries have the advantage of transforming their economy faster. They have the technological advantage of a latecomer. To undertake structural change and uphold sustainable development, diversification of the economy is required.

This research was carried out in one of the local government agencies in West Bandung Regency. The study was conducted for 6 (months). The population in the study are employees with a sample of respondents as many as 50 employees. The research method used is descriptive and verification methods. Based on the results of the study, Situational Leadership is in a pretty good category, Commitment in the category is quite good, Job Satisfaction is in a pretty good category and Employee Performance in the Public Government is in a pretty good category. Based on data processing, there is evidence that Situational Leadership and Employee Commitment have a significant effect on job satisfaction. This indicates that the existence of effective situational leadership and high commitment will give satisfaction to the employees. The practical application of this research is to improve the situational leadership and Commitment, providing the opportunities for the subordinates to conduct self-development is essential and giving the understanding by the leader. Download Link: http://ijsab.com/volume-2-issue-4/1575

Small and medium enterprises (SMEs) have long been considered as the principle driving force of Bangladesh’s economy. Along with stimulating private ownership and entrepreneurial skills, SMEs are flexible and can adapt quickly to changing market demand and supply. The aim of this study was to show that how the factors of barrier affected practicing of accounting software system in SMEs of Bangladesh. However, to get an exclusive finding, total 300 firms were randomly selected as a respondent and surveyed to get the specific answers of the specific questionnaire. Finally, the result of this study suggested the proper application and use of accounting software system ensured strong responsibility and accountability of the business enterprise and it also assisted the owner and policy makers of the firm’s to better understanding about their performance and improvement. With employing accounting software technology, small and medium business enterprises can reduce its operating cost and increase its profitability and competitive advantages.