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The essence of a phenomenon of demonstrative consumption under conditions of contemporary sociocultural and economic transformations is considered in the article. It is determined that the modern consumer strives to demonstrative consumption not only with the aim of demonstrating his own well-being and prestige, it is important for him attracting the attention of others by demonstrating his own abilities, individuality, and level of professionalism. It is summarized the key functions of demonstrative behavior: a communicative function aiming at transmission of information about a product’s owner to the public; a function of socialization consisting in adaptation of an individual to socially acceptable standards of consumer behavior; a regulatory function providing regulation of the social interaction of economic behavior of a human; a function of forming a personality through actualization of a mechanism for search of an identity, self-development and self-actualization. According to the marketing research of the Ukrainian market of high-tech goods were determined and characterized types of demonstrative behavior of consumers: status, perfectionism, self-affirmation, individuality, prestige, egocentrism, following fashion, creativity and «to be not worse than others». The main groups of consumers’ motives and needs, which stimulate them to a certain type of conspicuous consumption, are identified. It is proposed to companies that sell high-tech products on the Ukrainian market, when developing a marketing communication strategy, to take into account the social orientation of the target audience, its desire to form its own image and demonstrate to others individual achievements related to personal growth and development.
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The article develops a methodical approach to the choice of partners in the strategic alliances formation with a tools using of fuzzy set theory. The necessity of taking into account for potential strategic partners analyzing not only assessments of their current state (strengths and weaknesses, financial capacity, competitive advantages), but also the forecast effectiveness of further cooperation, is substantiated. Accordingly, it was noted that the partners selection for the strategic alliance, in addition to the use of traditional financial instruments (cost-benefit analysis, which focuses on the balance of profits and losses from business operations) and criteria, should take into account the synergy potential in areas of possible interaction and cooperation, should be an element of enterprise development strategy and to agree with the strategic goals and corporate values of the enterprise. The methods of strategic diagnostics and fuzzy methods of multicriteria analysis are used in the work to achieve the set goals. The proposed model takes into account the criteria for assessing the synergy potential by F. Evans and D. Bishop (size of benefits from synergistic effect, probability of success, time to receive benefits). The study determines the areas of strategic interaction, each of which is divided into areas of potential cooperation by decomposition. Fuzzy numbers in triangular form with triangular membership functions are used to present linguistic estimates of experts. The Fuzzy SAW method is used to determine the fuzzy weights of the interaction and possible cooperation areas, and the Fuzzy VIKOR method is used to rank potential partners. This methodological approach can be used in strategic management of enterprises in order to form and implement a strategy of strategic alliances creating to eliminate gaps in their own value chain and strengthen existing or obtaining the desired competitive advantages in the market.
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A comprehension theoretical and practical problems of project efficiency calculations is initiated in the article. The calculation of the net discounted income for different cash flow projects on given examples is presented.
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The article deals with the evolution of international finance. The methodology of identifying individual periods of international finance and their subsequent transformation into a system of common views is analyzed. Principles of construction of the logic circuit and justification of evolutionary development stages are discovered. Binary stages of the global financial system evolution are overviewed. В статье исследована эволюция международных финансов. Проанализирована методология идентификации отдельных периодов развития международных финансов и их дальнейшего преобразования в систему совместных взглядов. Выделены принципы построения логичной схемы и обоснования эволюционных этапов развития. Обобщены этапы бинарной эволюции мировой финансовой системы У статті досліджено еволюцію міжнародних фінансів. Проаналізовано методології ідентифікації окремих періодів розвитку міжнародних фінансів та їх подальшого перетворення в систему спільних поглядів. Виокремлено принципи побудови логічної схеми та обґрунтування еволюційних етапів розвитку. Узагальнено етапи бінарної еволюції світової фінансової системи.
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The article describes the features of the functioning of the firm in the information economy. The view on the economy as an information system is proposed and grounded. The activity of the company in the role of coordinator of information and material flows is analyzed. A critical review of approaches to the understanding the concept of «information activity» is held and its author’s interpretation is given. The concepts of «data», «information» and «knowledge» are delineated. Objectives and components of information activity are determined, in particular, the concepts of «information resources», «information potential», «information technology» are considered. The essence and role of information resources in the enterprise are researched. The approach to evaluating the effectiveness of information activities is proposed.
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В статье рассмотрены основные предпосылки развития энергетической логистики в Украине. Приведены определения понятий «логистика» и «энергетическая логистика». Проанализированы особенности энергетических потоков. Определены система принципов энергетической логистики и причины применения логистического подхода в управлении энергетическим хозяйством предприятий У статті розглянуто основні передумови розвитку енергетичної логістики в Україні. Наведено визначення понять «логістика» та «енергетична логістика». Проаналізовано особливості енергетичних потоків. Визначено систему принципів енергетичної логістики та основні причини застосування логістичного підходу в управлінні енергетичним господарством підприємств. The main conditions of energy logistics development are presented in the article. The definitions of «logistics» and «energy logistics» are given. The features of energy flows are analyzed. The system of energy logistics principles is given. Reasons to use logistical approach in energy system management of enterprises are identified
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The trends of shipbuilding enterprises development during Ukraine’s formation as an independent maritime state are investigated in the article. The negative aspects of both political and economic influence on the creation of conditions for effective activities of the industry are detected. An international experience in finding the ways of impact on shipbuilding development in the context of globalization is presented. Dynamics of production volumes, financial results and conditions of legislative and regulatory introduction of economic instruments in shipbuilding industry is researched. The financial and credit relations of the industry with the banking system, investment companies, government agencies are considered, the negative aspects are identified. The recommendations for the consistent strategic development of shipbuilding enterprises are formulated.
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В статье рассмотрены теоретические вопросы соотношения спроса и предложения по фазам экономического цикла со средней длиной волны, характерные для национального цикла деловой активности. На основе построения математических моделей цикличности внутреннего валового продукта и индексов потребительских цен сделана попытка сформулировать гипотезу последовательности соответствия разных уровней цены равновесия спроса и предложения фазе экономического цикла деловой активности У статті розглянуто теоретичні питання співвідношення попиту і пропозиції по фазах економічного циклу з середньою довжиною хвилі, характерні для національного циклу ділової активності. На основі побудови математичних моделей циклічності внутрішнього валового продукту і індексів споживчих цін зроблена спроба сформулювати гіпотезу послідовності відповідності різних рівнів ціни рівноваги попиту та пропозиції фазі економічного циклу ділової активності. The article deals with theoretical questions of supply and demand on the phases of the economic cycle with an average wavelength specific to the national business cycle. On the basis of mathematical models of cyclicity of the gross domestic product and consumer price indices it was made an attempt to formulate a hypothesis sequence corresponding to different levels of price equilibrium of demand and supply phase of the economic business cycle
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The essence of a phenomenon of demonstrative consumption under conditions of contemporary sociocultural and economic transformations is considered in the article. It is determined that the modern consumer strives to demonstrative consumption not only with the aim of demonstrating his own well-being and prestige, it is important for him attracting the attention of others by demonstrating his own abilities, individuality, and level of professionalism. It is summarized the key functions of demonstrative behavior: a communicative function aiming at transmission of information about a product’s owner to the public; a function of socialization consisting in adaptation of an individual to socially acceptable standards of consumer behavior; a regulatory function providing regulation of the social interaction of economic behavior of a human; a function of forming a personality through actualization of a mechanism for search of an identity, self-development and self-actualization. According to the marketing research of the Ukrainian market of high-tech goods were determined and characterized types of demonstrative behavior of consumers: status, perfectionism, self-affirmation, individuality, prestige, egocentrism, following fashion, creativity and «to be not worse than others». The main groups of consumers’ motives and needs, which stimulate them to a certain type of conspicuous consumption, are identified. It is proposed to companies that sell high-tech products on the Ukrainian market, when developing a marketing communication strategy, to take into account the social orientation of the target audience, its desire to form its own image and demonstrate to others individual achievements related to personal growth and development.
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The article develops a methodical approach to the choice of partners in the strategic alliances formation with a tools using of fuzzy set theory. The necessity of taking into account for potential strategic partners analyzing not only assessments of their current state (strengths and weaknesses, financial capacity, competitive advantages), but also the forecast effectiveness of further cooperation, is substantiated. Accordingly, it was noted that the partners selection for the strategic alliance, in addition to the use of traditional financial instruments (cost-benefit analysis, which focuses on the balance of profits and losses from business operations) and criteria, should take into account the synergy potential in areas of possible interaction and cooperation, should be an element of enterprise development strategy and to agree with the strategic goals and corporate values of the enterprise. The methods of strategic diagnostics and fuzzy methods of multicriteria analysis are used in the work to achieve the set goals. The proposed model takes into account the criteria for assessing the synergy potential by F. Evans and D. Bishop (size of benefits from synergistic effect, probability of success, time to receive benefits). The study determines the areas of strategic interaction, each of which is divided into areas of potential cooperation by decomposition. Fuzzy numbers in triangular form with triangular membership functions are used to present linguistic estimates of experts. The Fuzzy SAW method is used to determine the fuzzy weights of the interaction and possible cooperation areas, and the Fuzzy VIKOR method is used to rank potential partners. This methodological approach can be used in strategic management of enterprises in order to form and implement a strategy of strategic alliances creating to eliminate gaps in their own value chain and strengthen existing or obtaining the desired competitive advantages in the market.
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A comprehension theoretical and practical problems of project efficiency calculations is initiated in the article. The calculation of the net discounted income for different cash flow projects on given examples is presented.
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