The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by...

The purpose of this study was to develop a conceptual high-performance framework that can be used to gauge how organizations operating in Africa contribute to the sustainability of the continent. This is necessary because literature review showed that the definition of ...

As the world has become closer and increasingly connected, business competition becomes more aggressive. As a result, marketing which has evolved for decades becomes so vital that no company can survive without it. Though marketing strategy and manufacturing strategy ar...

The phenomenon of initial public offering (IPO) underpricing has been extensively researched in the literature, however, the underpricing of family firms has received little attention. This is even more prevalent when it comes to underpricing of family firms in an emerg...

The study is aimed at investigating how entrepreneurial managers in Nigeria can better identify and distinguish the cause-and-effect relationship amongst the components of competitive strategies. The components of competitive strategies among entrepreneurial ventures we...

The New World Kirkpatrick (NWKM) four-level model is a new vision of the Kirkpatrick Model. NWKM adds new elements to recognize the complication of the educational program background and to evaluate the effectiveness of continuing education. This study used data collect...