doi: 10.32327/ijmess
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citations | 0 | |
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handle: 10419/102315
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handle: 10419/148338
The integrated circuit (IC) packaging and testing industry is an important link in the semiconductor industrial chain that may decide the success or failure of the foundry industry. The purpose of this study was to compare the competitiveness of the packaging and testing industry in the rear section of the foundry process in Taiwan. Starting from the financial data of six listed companies and using Grey theory, this study summarizes their five factors of competition: scale, growth, profit, efficiency and risks. The study confirmed that the model is able to effectively compare the competitiveness of corporations in the same industry.
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handle: 10419/228745
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citations | 8 | |
popularity | Top 10% | |
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handle: 10419/180785
Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one's need is the only drive for any consumer. Thus, there is gap between business sustainability practices and consumers' expectations. To address this gap, the paper proposes a conceptual framework for sustainability strategies that businesses must adopt. The proposed framework can be an important standpoint for businesses to meet consumers' expectations without compromising business value. The paper identified four major sustainable marketing strategies to be integrated into business practices.
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doi: 10.32327/ijmess
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handle: 10419/102315
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