This article examines the role and importance of emotional intelligence in the development of students' creative activity based on a neuropedagogical approach from a scientific, theoretical and practical perspective. The article analyzes the neurobiological foundations of emotional intelligence, the relationship between the limbic system and the prefrontal cortex, and the influence of emotions on creative processes. Also, the Mayer-Salovey-Caruso model of emotional intelligence is reviewed in a neuropedagogical context, empirical studies are presented that prove the connection between emotional intelligence and creative activity, and neuropedagogical educational strategies aimed at developing emotional intelligence in higher education institutions are presented.