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ZENODO
Dataset . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Dataset . 2026
License: CC BY
Data sources: Datacite
ZENODO
Dataset . 2026
License: CC BY
Data sources: Datacite
ZENODO
Dataset . 2026
License: CC BY
Data sources: Datacite
ZENODO
Dataset . 2026
License: CC BY
Data sources: Datacite
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Claim

Encuesta: La influencia del consumo de productos culturales coreanos en la construcción del deseo aspiracional en el consumidor joven español

Research datakeyboard_double_arrow_right Dataset 16 May 2026 Spanish Publisher:Zenodo
Authors: Rojas Cavalie, Claudia Patricia;

doi: 10.5281/zenodo.20528985 , 10.5281/zenodo.20234518 , 10.5281/zenodo.20528984 , 10.5281/zenodo.20234517

Encuesta: La influencia del consumo de productos culturales coreanos en la construcción del deseo aspiracional en el consumidor joven español

Abstract

Resultados de la encuesta online realizada en el marco del Trabajo de Fin de Máster (TFM) del Máster en Marketing Digital, Comunicación y Redes Sociales de la Universidad Camilo José Cela. La encuesta fue difundida entre abril, mayo y principios de junio de 2026 mediante muestreo por conveniencia y efecto bola de nieve, obteniendo un total de N=326 respuestas válidas. El instrumento analiza el consumo de productos culturales coreanos y su influencia en el deseo aspiracional y los valores del consumidor joven español.

Keywords

marketing digital, K-pop, cultura coreana, K-Culture, redes sociales, K-Beauty, encuesta, Consumidor Español, Corea del Sur, deseo aspiracional

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average