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Products are not the only thing which can be eco-friendly and actions are also friendly to the environment. Several people think that eco-friendly products are only the first step, and that people who are actually dedicated to the environment also need to change their lifestyles, diminishing the quantum of resources they use by living more competently. The exploratory factor analysis shows that price, quality, value, trust and easy to use are the factors that affecting buying behaviour of consumers for eco-friendly products. There is significant difference between socio-economic profile of consumers and factors affecting buying behaviour of consumers for eco-friendly products except gender of consumers and factors affecting buying behaviour of consumers for eco-friendly products. The regression analysis shows that price, quality, easy to use, value and trust have significant and positive impact on satisfaction of consumers towards eco-friendly products. The producers should provide eco-friendly products with superior quality which must meet consumer’s expectations and the quality of eco-friendly products must be consistent and reliable. The producers must offer eco-friendly products at affordable prices and incentives for using eco-friendly products to the consumers. The marketers should use different distribution channels efficiently to improve the accessibility of eco-friendly products to consumers.