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10.5281/zenodo.7938430

Authors: Fauricio Alban Conejo Navarro;

10.5281/zenodo.7938430

Abstract

La temática es sobre los posibles impactos positivos de la digitalización como medio para ayudar agilizar los procesos repetitivos por medio de la automatización e inteligencia artificial o también llamado asistente digital. Unos de los ejes son sus aplicación en la gestión de servicios para reducir o eliminar el uso de papel y así ayudar a reducir la necesidad de contribuir con la agilidad y entrega a mercado para ser los primeros. Adicionalmente, como las tecnologías de hoy en día ayudan a poder brindar otra herramienta para la mejora de la eficiencia como la automación en combinación de la inteligencia artificial. Finalmente, un reto de como pueden considerar que la transformación digital pueda ayudar en otra áreas para la mejora de entrega a mercados.

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Keywords

Marketing, FOS: Economics and business, AI, IA, Mercadeo, Artificial, Inteligencia

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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