This article is devoted to a stylistic device called alliteration. The relevance of this work lies in the fact that it is important for the reader to be able not only to “read” information, but also to feel the style of the writer, where stylistic devices play a huge role, some of which affect the human subconscious. These techniques include alliteration as a repetition of consonants to enhance the emotional impact on the reader. From this point of view, this article discusses some issues of translation problems of alliteration from English into a native one.