The retail sector in India has seen a tremendous growth in the past few years. There is a change in the mindsets of the consumers. They are moving from the conventional traditional stores to the new online stores for shopping. More and more use of smart phones is also one of the reasons for rise in e-retailing. The objective of this paper is to understand the current scenario of the e-tailing in India and understand the strategies of two big e-tailers i.e. Flipkart and Amazon. The present study uses the secondary sources of data such as journal papers, newspaper articles and websites.