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The purpose of this study is to determine the effect of transformational leadership and internal marketing orientation on employee performance through organizational commitment. This type of this study is a literature review. The result of this study showed that transformational leadership and internal marketing orientation have a positive and significant effect on employee performance, transformational leadership and internal marketing orientation have a positive and significant effect on company performance through organizational commitment.
Transformational Leadership, Internal Marketing Orientation, Organizational Commitment, Employee Performance.
Transformational Leadership, Internal Marketing Orientation, Organizational Commitment, Employee Performance.
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