Fish make us aware of life underwater. They help us to understand the aquatic ecosystem and diversity of life. Their different shapes and colours attract and gets everyone attention. Culturing ornamental fishes or ‘aquariculture’ refers to farming and controlled cultivation or propagation of aesthetic, chromatically diverse and visually compelling fishes in a man-made ecosystem or aquariums. “Living jewels” is another name given to ornamental fishes. Cultivation of economically important ornamental fishes provide additional opportunity for the expansion of aquaculture industry. This study aims to get valuable insights from the shop owners particularly of Delhi and Bahadurgarh area in Haryana, India. For this study, total five shops were selected, two shops in Bahadurgarh, Haryana and three shops in Delhi. The collection of data is done by field survey and personal interview. This study provides a collective outlook of the characteristics and problems faced commonly in ornamental fish business.