
Tourism has emerged as a significant driver of growth and development in rural and semi-urban regions of India by promoting inclusive and sustainable livelihood opportunities. Within the framework of Viksit Bharat @ 2047, tourism has substantially enhanced rural employment generation, strengthened the socio-economic status of women, and facilitated the early establishment of small-scale enterprises by youth. Various forms of tourism such as rural tourism, eco-tourism, agro-tourism, and community-based tourism have contributed to income diversification, reduced distress-driven migration, and improved livelihood security in rural areas. Tourism-related activities including homestays, handicrafts, and traditional culinary services have played a vital role in advancing the economic independence and social empowerment of rural women. Simultaneously, the tourism sector has created entrepreneurial opportunities for young individuals through start-ups in areas such as digital tourism, adventure tourism, hospitality services, and local tourism enterprises. Government-supported initiatives such as Swadesh Darshan, Dekho Apna Desh, Start-up India, and Skill India have further strengthened tourism-led development by enhancing infrastructure, skills, and entrepreneurial capacity at the grassroots level.
Sustainable Tourism; Rural Employment; Women Empowerment; Youth Entrepreneurship
Sustainable Tourism; Rural Employment; Women Empowerment; Youth Entrepreneurship
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