This paper focuses on the key organisational considerations while also examining the primary challenges think tanks face in integrating and utilising digital platforms effectively. By analysing the interplay between technological advancements and organisational strategies, the study aims to provide insights into how think tanks can navigate the complexities of the digital era while maintaining their role as trusted sources of policy expertise. Without considering the organisational aspect, the adoption of digital strategies may lack direction, struggle with inefficiencies, and fail to maximise the institution’s influence in public policy and research dissemination. It is also important to identify bottlenecks and develop strategies for overcoming internal and external challenges in adopting digital public communication.

PRODIGEES, Horizon 2020 MSCA-RISE, Grant Agreement #873119