About The Book These days, getting noticed online isn’t easy. With so much happening across the internet, learning how to promote your business in the right way has become more important than ever. This book was written for anyone who wants to understand how digital marketing really works—whether you're brand new to it or just want to sharpen your skills. You'll start with the essentials—like SEO, paid ads, and creating content that connects. As you go, you’ll also pick up strategies for using social media, running email campaigns, and making the most of Google Ads. Beyond that, we’ll dig into things like understanding your audience, improving conversions, making your site mobile-friendly, and teaming up with influencers in a way that actually makes sense for your brand. What makes this book different? It blends theory with action. You’ll find real-world examples, easy-to-follow tutorials, campaign planning tips, platform comparisons, and Bloom’s Taxonomy–based reflection questions to help you not only learn—but apply—what matters most. Whether you're a student, entrepreneur, freelancer, or part of a growing marketing team, this book is written with you in mind. It’s your practical guide to building effective campaigns, reaching the right audience, and achieving measurable results in today’s fast-changing digital landscape.