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ZENODO
Dataset . 2024
License: CC BY
Data sources: Datacite
ZENODO
Dataset . 2024
License: CC BY
Data sources: Datacite
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La hora del booktok: caracterización de nuevos vídeos para la promoción lectora en el móvil

Authors: Sebastián Miras; Francisco Antonio Martínez-Carratalá; Jose Rovira Collado;

La hora del booktok: caracterización de nuevos vídeos para la promoción lectora en el móvil

Abstract

Booktoks are short videos about reading on TikTok, heirs to literary blogs and booktubers. The vast majority are created and consumed on mobile devices. This research conducts a qualitative analysis of content in digital contexts regarding Spanish booktoks. Based on a previous sample of 500 videos, selected through the platform's algorithm suggestions, analysis is carried out on n=299 videos to identify their main characteristics and differences with previous spaces. Extension, audience, quantity of comments, tags used, and profile typology are analyzed. Subsequently, various specific analyses are proposed, such as the most used tags; the most followed profiles from our selection (n=30 )indicating their characteristics and interaction with other digital platforms; and a detailed analysis of several videos to exemplify their characteristics. Finally, n=10 specific booktoks are selected to present the differences with previous models of reading promotion on the Internet. New dynamics are identified, confirming that mobile devices result in shorter videos about books, distancing us from literary reflection.

Related Organizations
Keywords

Internet, Mobile network, Reading, Booktok

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average