publication . Article . 2012

Fringe public relations: How activism moves critical pr toward the mainstream

W. Timothy Coombs; Sherry J. Holladay;
  • Published: 23 Mar 2012 Journal: Public Relations Review, volume 38, pages 880-887 (issn: 0363-8111, Copyright policy)
  • Publisher: Elsevier BV
Abstract The dominance of Excellence Theory in public relations theory and research may be eroding as contemporary issues in corporations, including the concern with activist challenges to reputation management and corporate social responsibility, increase in visibility and demand explanation. We argue that Excellence Theory‘s seemingly reluctant evolution has provided unsatisfactory treatments of concepts like power and activism, even though it has attempted to address some limitations of the symmetrical model's efficacy in responding to activist challenges. Excellence Theory‘s acknowledgment of once-vilified concepts like persuasion and power sets the stage fo...
free text keywords: Marketing, Organizational Behavior and Human Resource Management, Communication, Persuasion, media_common.quotation_subject, media_common, Public relations, business.industry, business, Social exclusion, Political science, Critical theory, Reputation management, Mainstream, Orthodoxy, Excellence theory, Corporate social responsibility
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