publication . Article . 1999

strategies for internet middlemen in the intermediation disintermediation reintermediation cycle

Alina M. Chircu, Robert J. Kauffman;
  • Published: 01 Apr 1999 Journal: Electronic Markets, volume 9, pages 109-117 (issn: 1019-6781, eissn: 1422-8890, Copyright policy)
  • Publisher: Informa UK Limited
The emergence of new technologies for electronic commerce on the Internet makes possible different ways of interacting for all the players in a market. This transformation of the traditional market interaction can be understood in terms of an intermediation, disintermediation and reintermediation (IDR) cycle. By looking at a series of minicases of the IDR cycle in various industries, we are able to identify four major competitive strategies firms use in the IDR cycle: partnering for access, technology licensing, partnering for content, and partnering for application development. We then analyze the conditions under which these strategies help a firm to achieve s...
free text keywords: Economics, Competitive advantage, The Internet, business.industry, business, Traditional economy, Emerging technologies, Intermediation, Commerce, Disintermediation, Marketing
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