publication . Part of book or chapter of book . 2004

Advances in applied consumer behavior: A market segmentation paradigm

Henry Assael;
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  • Published: 19 May 2004
  • Publisher: Emerald (MCB UP )
Subjects
free text keywords: Consumer behaviour, Economics, Market segmentation, Marketing
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http://dx.doi.org/10.1016/s106...
Part of book or chapter of book . 2004
Provider: Crossref
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