publication . Part of book or chapter of book . 2004

Advances in applied consumer behavior: A market segmentation paradigm

Name: Advances in applied consumer behavior: A market segmentation paradigm
Creator: Henry Assael

Henry Assael;

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Published: 19 May 2004

Publisher: Emerald (MCB UP )

Subjects

free text keywords: Consumer behaviour, Economics, Market segmentation, Marketing

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Part of book or chapter of book

Part of book or chapter of book . 2004

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